Heartland, Nostalgia And AI: Super Bowl Advertisers Mine America's.
Advertisers pay up to $8 million for a 30-second Super Bowl area
American brand names return to tradition, celebrity and cheer
OpenAI and Perplexity take advantage of the Super Bowl to promote AI
By Dawn Chmielewski
Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its renowned workhorse Clydesdales for a Super Bowl advertisement that the developing company says commemorates the "grit and decision" of the American spirit.
The Budweiser commercial marks a go back to custom, after a disastrous social media promotion for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated calls for a boycott.
"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody loves the Clydesdales."
The return to safe, familiar and classic ground represents a trend among some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celebrity and warm references to America ´ s heartland, reflective of the cultural zeitgeist.
For the first time, OpenAI and Perplexity will seek to take advantage of the greatest telecasted occasion of the year, bringing expert system into the homes of countless Americans.
"We ´ re all in this great, happy location, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand in that moment of fandom ... you have to provide innovative that is resonant with that audience."
Super Bowl advertisers are flashing major star power, with an approximated two-thirds of the commercials featuring celebs.
Advertisers pay up to $8 million for a 30-second Super Bowl area
American brand names return to tradition, celebrity and cheer
OpenAI and Perplexity take advantage of the Super Bowl to promote AI
By Dawn Chmielewski
Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its renowned workhorse Clydesdales for a Super Bowl advertisement that the developing company says commemorates the "grit and decision" of the American spirit.
The Budweiser commercial marks a go back to custom, after a disastrous social media promotion for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, stimulated calls for a boycott.
"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody loves the Clydesdales."
The return to safe, familiar and classic ground represents a trend among some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celebrity and warm references to America ´ s heartland, reflective of the cultural zeitgeist.
For the first time, OpenAI and Perplexity will seek to take advantage of the greatest telecasted occasion of the year, bringing expert system into the homes of countless Americans.
"We ´ re all in this great, happy location, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand in that moment of fandom ... you have to provide innovative that is resonant with that audience."
Super Bowl advertisers are flashing major star power, with an approximated two-thirds of the commercials featuring celebs.