Successful Email Marketing Approaches for Saudi Brands
Last quarter, a merchant mentioned that their newsletter efforts were producing disappointing outcomes with open rates below 8%. After executing the strategies I'm about to share, their open rates jumped to 37% and conversion rose by 218%.
Through detailed analysis for a clothing brand, we identified that communications received between 9-11 PM substantially outperformed those sent during traditional business hours, achieving substantially higher readership.
When I launched my online business three years ago, I was sure that our unique products would be enough. I dismissed market research as unnecessary – a decision that practically destroyed my entire venture.
Working with a culinary business, we established a publication approach that combined local flavors with international quality, generating engagement rates two hundred eighteen percent better than their former approach.
I recommend classifying competitors as:
* Main competitors (offering very similar solutions)
* Peripheral competitors (with limited similarity)
* New challengers (new companies with disruptive models)
Begin by identifying ALL your competition – not just the major ones. In our analysis, we found that our largest threat wasn't the established business we were monitoring, but a new business with an unique model.
Last month, a clothing brand approached me after using over 150,000 SAR on online marketing with disappointing results. After redesigning their approach, we achieved a dramatic growth in advertising efficiency.
Last quarter, a merchant mentioned that their newsletter efforts were producing disappointing outcomes with open rates below 8%. After executing the strategies I'm about to share, their open rates jumped to 37% and conversion rose by 218%.
Through detailed analysis for a clothing brand, we identified that communications received between 9-11 PM substantially outperformed those sent during traditional business hours, achieving substantially higher readership.
When I launched my online business three years ago, I was sure that our unique products would be enough. I dismissed market research as unnecessary – a decision that practically destroyed my entire venture.
Working with a culinary business, we established a publication approach that combined local flavors with international quality, generating engagement rates two hundred eighteen percent better than their former approach.
I recommend classifying competitors as:
* Main competitors (offering very similar solutions)
* Peripheral competitors (with limited similarity)
* New challengers (new companies with disruptive models)
Begin by identifying ALL your competition – not just the major ones. In our analysis, we found that our largest threat wasn't the established business we were monitoring, but a new business with an unique model.
Last month, a clothing brand approached me after using over 150,000 SAR on online marketing with disappointing results. After redesigning their approach, we achieved a dramatic growth in advertising efficiency.